ABOUT SIFT DESSERTS
Sift is a truly modern patisserie driven by an exclusive passion to bring the most refined, gourmet cupcakes, French pastries, macarons and cookies to our customers. We source the world over for the highest quality ingredients; whether it be our Madagascar bourbon vanilla, Valrhona and Callebaut chocolate products or dairy imported from France, we believe in using the very best. Every item is flavored with all natural ingredients, real strawberries, cherries, rhubarb etc. flown in fresh to guarantee the most pure and unadulterated of flavors.
ABOUT JENNIFER CHEUNG, FOUNDER AT SIFT
Jennifer Cheung, founder at Sift desserts, has a true passion for desserts since she was 4 years old.
Jennifer was born and raised in Hong Kong, attended boarding school in the United States, where she then graduated from Harvard College.
Back in Hong Kong, she went on to work at Deutsche Bank as an investment banker. After one year as an investment banker, she decided to follow her heart and take the plunge, pursuing her lifelong passion for everything sweet.
She went back to New York, where she spent six months studying at New York City's Institute of Culinary Education in 2005 and then continued on to an internship at Per Se, the acclaimed 3 Michelin stars restaurant by the legendary Thomas Keller. There, she honed her skills and her experience only made her more convinced in pursuing a career in the culinary arts.
Jennifer then returned home to Hong Kong and, in 2006, founded Sift's first location on Graham Street. With a unique menu of delectable plated desserts, Sift dessert bar soon became hugely popular. On the back of such popularity, Jennifer went on to expand into a central pâtisserie kitchen in Horizon Plaza in 2008.
Today, Sift desserts has seven shops in Hong Kong and will be opening in Harbour City October 2016 . Some of Sift’s signature offerings, the Sift Chocolate Cake, the Red Velvet and the Salty Caramel Chocolate cupcakes remain immensely popular and our central kitchen on average churns out thousands of items a day.
*Photo credit for photo of Jennifer Cheung: Sabrina Sikora, www.sabrinasikoraphotography.com